My Playground by BIG

BIG and propaganda... This guy (well all the studio too) is an amazing architect as well as a great seller. He does comics to promote himself, gives talks... and now makes videos involving people jumping around his buildings. Obviously it is not chance, it is a very thoughtful marketing enterprise based on the idea that architecture alone might not be easy to sell but if you ad a cool wave with some cool activity/people. A lot of people will seem to be interested, and the most important fact is that the main focus is young people?? Whom better to sell the architecture they will be willing to consume? (they might not know it yet, so lets push them a little further...)